BONUS RESOURCES

RECOMMENDED READING

Books I recommend as additional reading that go more in-depth on some of the concepts outlined in “The Art Of Advertising”.

  1. Scientific Advertising by Claude Hopkins.
  2. Cashvertising by Drew Eric Whitman.
  3. Breakthrough Advertising by Eugene Schwartz.
  4. This is Marketing by Seth Godin.
  5. Magnetic Marketing by Dan Kennedy.
  6. DotCom Secrets by Russell Brunson.
  7. The Ultimate Sales Machine by Chet Holmes.
  8. Delivering Happiness: Zappos by Tony Hsieh.
  9. Influence by Robert Cialdini.
  10. Stealth Marketing by Jay Abraham.
  11. How to Write a Good Advertisement by Victor Schwab.
  12. Oversubscribed by Daniel Priestley.
  13. The E-myth by Michael Gerber.
  14. Building a Story Brand by Donald Miller.
  15. Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne.
  16. The One Sentence Persuasion Course by Blair Warren.

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