Books I recommend as additional reading that go more in-depth on some of the concepts outlined in “The Art Of Advertising”.
- Scientific Advertising by Claude Hopkins.
- Cashvertising by Drew Eric Whitman.
- Breakthrough Advertising by Eugene Schwartz.
- This is Marketing by Seth Godin.
- Magnetic Marketing by Dan Kennedy.
- DotCom Secrets by Russell Brunson.
- The Ultimate Sales Machine by Chet Holmes.
- Delivering Happiness: Zappos by Tony Hsieh.
- Influence by Robert Cialdini.
- Stealth Marketing by Jay Abraham.
- How to Write a Good Advertisement by Victor Schwab.
- Oversubscribed by Daniel Priestley.
- The E-myth by Michael Gerber.
- Building a Story Brand by Donald Miller.
- Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne.
- The One Sentence Persuasion Course by Blair Warren.